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Recent Articles


If You Build It, They Will Not Come: Why Every Tech Product Needs a Go-To-Market Strategy
"Building a great product isn't enough. A solid go-to-market strategy is key to success. Learn how product marketing bridges the gap."
orionprout
Sep 26, 20246 min read


Book Recap: "Obviously Awesome" by April Dunford
A short recap of "Obviously Awesome," April Dunfords guide to B2B product positioning for the SaaS industry.
orionprout
Jun 10, 20245 min read


Be Water, My Friend: Thriving as a Product Marketer in the Generative AI Era
Feeling anxious about a future dominated by AI is understandable. However, with chaos comes opportunity.
orionprout
May 20, 20243 min read


Balancing Customer Acquisition Cost (CAC) and Brand Loyalty in e-commerce
I came across an article from Digiday in my feed titled “Why performance marketers are shifting their prioritizes (sic) to build the...
orionprout
Apr 8, 20243 min read
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